Read online book The 4G Mobile Revolution : Creation, Innovation and Transformation at EE by Stuart Jackson in FB2
9780749479398 English 0749479396 Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. They are however omnipresent and a key responsibility for today's top management so it's imperative that leaders are aware of the subtleties and influences at play when dealing with change. The 4G Mobile Revolution charts the ups and downs of an extremely complex and large change programme at EE, as told by its existing CEO, Olaf Swantee. This is the story of the highly successful transformation of one of the biggest companies in Telecoms and the subsequent lessons that can be learned for other businesses and industries. Olaf Swantee details the key principles that allowed him to successfully navigate the storm of change and enabled him to facilitate the company's takeover by BT for an estimated value of 12.5 billion pounds. With a focus on practical leadership and management best practice, The 4G Mobile Revolution explores issues that include team selection and management, performance management, balancing innovation and regulation and the launch of a new global brand. This provides an inside peek into the practices of one of todays most inspirational leaders and is essential reading for any executive grappling with change., Guiding business leaders and managers through the process of leading change initiatives, The 4G Mobile Revolution explores how EE, one of the leading communications companies in the UK, successfully navigated a challenging and complex change program. These changes ultimately resulted in the company gaining significant market share, establishing a recognizable brand, and facilitating a lucrative takeover by BT in 2015. Olaf Swantee, the immediate past CEO of EE shares the lessons he's learned, the tools and methods that he uses, and the work of other leaders that have inspired him. This book focuses on management and leadership best practice that includes: -concentrating on team selection and management -setting priorities -planning and balancing innovation with regulation and restraint -performance management, which encompasses a focus on execution, allocating accountabilities, and managing conflicting priorities -branding -keeping momentum up for the long term, The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change., The 4G Mobile Revolution charts the extraordinary journey of the extremely complex and large change programme at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation to form one of the biggest companies in telecommunications when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the superfast 4G network. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of a particularly complex change program, pulling out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. Olaf Swantee explores these crucial and exciting themes as he recounts EE's journey from merger, to 4G innovation, to the company's takeover by BT for an estimated value of 12.5 billion pounds. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
9780749479398 English 0749479396 Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. They are however omnipresent and a key responsibility for today's top management so it's imperative that leaders are aware of the subtleties and influences at play when dealing with change. The 4G Mobile Revolution charts the ups and downs of an extremely complex and large change programme at EE, as told by its existing CEO, Olaf Swantee. This is the story of the highly successful transformation of one of the biggest companies in Telecoms and the subsequent lessons that can be learned for other businesses and industries. Olaf Swantee details the key principles that allowed him to successfully navigate the storm of change and enabled him to facilitate the company's takeover by BT for an estimated value of 12.5 billion pounds. With a focus on practical leadership and management best practice, The 4G Mobile Revolution explores issues that include team selection and management, performance management, balancing innovation and regulation and the launch of a new global brand. This provides an inside peek into the practices of one of todays most inspirational leaders and is essential reading for any executive grappling with change., Guiding business leaders and managers through the process of leading change initiatives, The 4G Mobile Revolution explores how EE, one of the leading communications companies in the UK, successfully navigated a challenging and complex change program. These changes ultimately resulted in the company gaining significant market share, establishing a recognizable brand, and facilitating a lucrative takeover by BT in 2015. Olaf Swantee, the immediate past CEO of EE shares the lessons he's learned, the tools and methods that he uses, and the work of other leaders that have inspired him. This book focuses on management and leadership best practice that includes: -concentrating on team selection and management -setting priorities -planning and balancing innovation with regulation and restraint -performance management, which encompasses a focus on execution, allocating accountabilities, and managing conflicting priorities -branding -keeping momentum up for the long term, The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change., The 4G Mobile Revolution charts the extraordinary journey of the extremely complex and large change programme at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation to form one of the biggest companies in telecommunications when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the superfast 4G network. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of a particularly complex change program, pulling out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. Olaf Swantee explores these crucial and exciting themes as he recounts EE's journey from merger, to 4G innovation, to the company's takeover by BT for an estimated value of 12.5 billion pounds. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.